October 1st, 1926 was the birth of the cosmetics line of “ROSA GRAF”. That day Paul Graf husband of Mrs. Rosa Graf founded a cosmetics laboratory so that he could produce skincare for his wife’s care salon for the beauty-conscious ladies of Leipzig.

Initially, only a few products were produced in the laboratory. Later on, this developed into a complete line of skincare and some make-up. In 1928, the laboratory started to supply other beauticians, first, in the immediate area but later, up until the outbreak of the Second World War, the products were marketed throughout Germany under the trade names Bergilot, Elramo, Tonikumyn and, of course, Rosa Graf. During the war, production was drastically restricted because producing cosmetics was not considered particularly important. In 1943 the house in which the beauty salon and the cosmetics laboratory were located was completely destroyed and the business was closed.

After the end of the Second World War, the couple moved to Brunswick and later to Hannover, Germany. They founded a beauty institute, a skincare school, and a cosmetics laboratory. Mr.Graf died and Mrs. Rosa Graf continued to run the business on her own.

In 1971 Mrs. Graf sold the cosmetics laboratory to Laszlo Petre and Volker Heitland and, a short time later, she also handed over the institute and the school so that she could retire.

Since 1971 Heitland & Petre International GmbH, have supplied beauty institutes all over the world with ROSA GRAF products. During these years Rosa Graf Cosmetics has laid down cornerstones in the development of specialty and advance skincare products. Rosa Graf Cosmetics influenced the innovation of moisturizing creams, they were first in the world who reported on soluble collagen in skincare and developed Collastin®.

Rosa Graf Cosmetics were the second in the world in the development of Repair Complex and the first manufacturer to put separate liposomes of UV-filters in our product SUNTIME®. There is more we could add to this list, e.g. in connection with our research in the area of Thalasso Algae Therapy products and special manufacturing procedures.

This is the direction in which Rosa Graf Cosmetics is going and will continue to supply exclusively to beauty therapists, with innovative products and services. One of Company’s mains guiding principles is: The beauty therapists are very important because they are specially qualified to achieve the best results with our products.

Cosmetics are our philosophy… Bringing out the best in natural beauty has been our goal for many years now.

No cosmetics can restore lost youth but, if they are used correctly and professionally, they can help any woman to look considerably better. This was the conviction of Rosa Graf, who in the 1920’s was already running one of Germany’s first institutes of cosmetics, and on whose convictions the company still continues to build. And it is this principle that has always guided Rosa Graf Cosmetics’ work to this very day. We are constantly offering the beauty professionals new methods of treatment and ever more effective products for them to pass on to their customers.